One of the ways they 'sell' you the deal.

Payday lenders and web designers/writers go hand in hand. Over recent years, payday loan, cash advance, and military loan lenders have utilized the internet more and more to get around State payday loan laws. These sites employee many people across the country, hiring them part time and under the table to design sites and write what they call 'Puff letters' or testimonials. They often put up advertisements in college newspapers or flyers on the bulletin boards to recruit young students hungry for quick cash. Notice as you read these so called testimonials how often they repeat certain key phrases such as 'cash til payday' or 'payday loan'. Much more than one normally would in casual writing. This is done specifically to trick the search engines into reading it as keyword relevant content within the site so the page scores better and therefore comes up higher when you search for that specific term.

Here are some examples I found from a local kid who was hired for just this purpose. These are all her work and she has given me permission to use them since she no longer works for the payday lender she originally wrote these for.

Using your payday loan service was absolutely wonderful! My husband had been laid off from his job for close to a year. Our son's birthday was approaching and my payday was still a week away. If it wasn't for your payday loan service, we could never have celebrated the way we did until after my son's birthday. It was so simple. All we did was complete and submit a payday loan application online. After a quick loan approval that same day, we received $500 cash deposited directly into our checking account the following day. The fees were low and well worth what they do to take care of you their payday loan customer. All our information was completely confidential and secure. This allowed us to order a special order bakery cake, party decorations, lots of deli food and purchase all our son's presents before his special day. He had his heart set on a new motorized scooter and we were able to purchase one for him. The look on his face was priceless when he opened his birthday gifts. We thank the payday loan service for being there for our family when we really needed someone to help us!

Janet B.
Dallas, Texas

Using your payday loan service was a God send! Since I am a single mom, sometimes my payday date is beyond the date my household bills are due. I work out of my home and keeping my internet service going is detrimental to my success and my next payday. I found myself short of cash and the internet company was threatening to shut off my service. They were not willing to work with me or to wait for payment and I wasn't sure who I could turn to for help. If it wasn't for your payday loan service, I would not have seen my next paycheck. It was so easy. All I did was complete and submit a payday loan application online. After a quick loan approval that same day, I received $500 cash deposited directly into my checking account the following day. The fees were low and well worth what you do to take care of your payday loan customers. All my information was completely confidential and secure. This allowed me to pay my internet bill, keep my home office up and running and make it to my next payday. Thank you for being there for me and my family when I really needed someone to help!

Carolyn, B.
Ladenburg, MO

Using the payday loan service kept us from losing our home. My husband and I both work, but sometimes unexpected maintenance expenses can make it impossible to pay your mortgage payment in a timely manner. We turned on the furnace for the first time this winter and to our dismay, there was no heat. The forecast for the next week was ten degrees or less and we were contemplating replacing the furnace. This drained all of our savings and cash from our checking account that we had set aside for the next two months' house payments. We weren't sure where we could turn for assistance. We have two small children, so it wasn't just a matter of roughing it. Not to mention the damage that could happen to our home if we didn't replace the furnace immediately. If it wasn't for the payday loan service, we could have lost our home. It was so easy. All we did was complete and submit a payday loan application online. After a quick loan approval that same day, we received $500 cash deposited directly into our checking account the following day. The fees were low and well worth what they do to take care of you their customers. All our information was completely confidential and secure. This allowed us to purchase our new furnace and make our mortgage payments on time. We thank the payday loan service for being there for our family when we really needed someone to help us!

Lynn T.
Iowa City, Iowa

I can personally assure you…nobody that utilizes payday loans, cash til payday advances, or military loans walks away happy enough to write letters like the above.